Last updated: 10th November 2025
Introduction
This Cookie Policy explains how Olton Alexander Limited and its trading styles (“we,” “us,” or “our”) uses cookies and similar technologies on our websites, www.oltonalexander.com, www.scanandclaim.co.uk, UnfairFinance.co.uk, LookUpFinance.co.uk, www.myreclaim.co.uk, (“Website”). It describes what cookies are, why we use them, and how you can manage your preferences.
For more information about how we process your personal data, please see our Privacy Policy.
What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They help websites recognize your device and store information about your preferences or past actions.
Cookies can be:
- First-party cookies – set by the website you are visiting.
- Third-party cookies – set by domains other than the one you are visiting (e.g., analytics or advertising providers).
Types of Cookies We Use
|
Category |
Description |
|
Strictly Necessary Cookies |
Essential for the website to function properly. These cannot be switched off in our systems. |
|
Performance & Analytics Cookies |
Help us understand how visitors interact with our website by collecting and reporting information anonymously. |
|
Functional Cookies |
Enable the website to provide enhanced functionality and personalization. |
|
Targeting or Advertising Cookies |
Used to deliver ads more relevant to you and your interests.
|
Cookies We Use
Below is a detailed list of the cookies used on our Website, including their purpose, duration, and provider:
|
Cookie Name |
Provider |
Purpose |
Type |
Duration |
||
|
_clck |
Microsoft Clarity |
It Identifies returning users (persistent ID) |
Analytics |
1 year |
||
|
_clsk |
Microsoft Clarity |
Groups page views into one session |
Analytics |
1 day |
||
|
CLID |
Microsoft Clarity |
Records the first time a user was seen and source of visit |
Analytics |
1 year |
||
|
ANONCHK, |
Microsoft Clarity Bing |
Verify ad clicks, link Clarity and ad data |
Analytics |
10 Mins |
||
|
MR |
Microsoft Clarity |
Verify ad clicks, link Clarity and ad data |
Performance |
7 days |
||
|
SM |
Microsoft Clarity |
|
Analytics |
Session |
||
|
MUID |
Microsoft Clarity |
Syncs MUID across domains |
Analytics |
1 year |
||
|
_ga |
Google Analytics |
Used to distinguish users for analytics purposes |
Analytics |
2 years |
||
|
_ga_<container-id> |
Google Analytics |
Stores and counts pageviews and user behaviour for analytics (the <container-id> links to your GA property). |
Analytics |
2 years |
||
|
_gid |
Google Analytics |
Distinguishes users for analytics reporting. |
Analytics |
24 hours |
||
|
_gat |
Google Analytics |
Throttles request rate (limits how often data is sent to Google). |
Performance / Analytics |
1 minute |
||
|
_gcl_au |
Google Analytics |
Measures ad campaign performance and conversions (tracks clicks from ads). |
Marketing / Advertising |
90 Days |
||
|
t_gid |
Taboola |
Assigns a unique user ID for content recommendation tracking and ad targeting. |
Marketing / Advertising |
1 year |
||
|
taboola_session_id |
Taboola |
Tracks user actions within a single session to understand engagement. |
Analytics / Marketing |
Session |
||
|
taboola_select |
Taboola |
Helps deliver personalized content or recommendations based on previous engagement. |
Marketing / Personalization |
1 year |
||
|
trc_cookie_storage |
Taboola |
Stores tracking data for Taboola recommendations and campaign performance. |
Marketing |
1 year |
||
|
_fbp |
|
Identifies browsers for ad delivery and retargeting on Facebook/Instagram. |
Marketing / Advertising |
3 months |
||
|
fr |
|
Stores browser and user IDs for ad tracking and targeting. |
Marketing / Advertising |
3 months |
||
|
datr |
|
Security cookie that identifies browsers to prevent fraud and misuse. |
Security / Tracking |
2 years |
Legal Basis for Using Cookies
Under the General Data Protection Regulation (GDPR), the legal basis for using cookies depends on their type:
- Strictly necessary cookies are processed based on our legitimate interest in ensuring the proper operation of the website.
- All other cookies are used only with your consent, which you can provide through our cookie banner or settings.
Managing Your Cookie Preferences
You can manage your cookie preferences at any time:
- By adjusting your cookie settings via our Cookie Consent [insert link once this is in place].
- By changing your browser settings to block or delete cookies.
Please note that disabling certain cookies may affect the functionality of our website.
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. Any updates will be posted on this page with the updated “Last updated” date.
Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us at:
Email: DPO@olton-alexander.co.uk
Address: DPO, Olton Alexander Limited, Morland House, 18 The Parks, Newton-le-Willows, WA12 0JQ